Hoiho

“When mindfulness meets the moment”

These sustainable designer socks with a knitted-in penguin motif bring New Zealand’s natural beauty to your feet. Inspired by the yellow-eyed penguin — the Hoiho, as it’s called in the Māori language — they stand for mindfulness, respect, and the fragile balance between people and nature. A symbol of pausing and making conscious choices. For everyone who looks closely, takes responsibility, and protects what’s precious before it disappears.

Hoiho stands for everyone who leaves only enough traces so others can still experience the beauty of the world.

These premium unisex socks made from bio-based Lyocell, bio-based polyamide and a eco-optimized elastane content offer soft, skin-friendly comfort. Thanks to the high Lyocell content, the socks are naturally breathable, moisture-balancing, and can reduce odor formation — ideal for walks, travel, or special nature moments.

The reinforced midfoot band provides stability, while targeted, softly cushioned zones protect sensitive areas and ensure maximum wearing comfort with every step. An elastic cuff offers a secure hold and prevents pinching.

Whether in sneakers, boots, or trainers: These comfy, sustainable socks are made for your adventures and those special moments when you consciously experience nature’s quiet beauty.

Read more here about who is behind Synix and why our socks tell stories.

♥ Swiss Designed – crafted with heart and attention to detail